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  • Why Researching And Referencing Is Crucial For Sync Licensing

    Why Researching And Referencing Is Crucial For Sync Licensing

    In today’s video, I explain why researching and referencing other successful songs is the key to creating your own songs that are not only high quality but also in high demand. This is a crucial step for those who want consistent results, making sure every song you create can be licensed to tv & film.

     

    Checkout my FREE Training: How to Turn A Song Idea into A Sync Deal Without Entering A Recording Studio: https://www.randykalsi.com

     

    FREE Ebook – Make A Living Songwriting: https://www.randykalsi.com/ebook

     

    I am Randy Kalsi. Welcome to my video tutorials. Today I want to show you why referencing and researching successful songs is super important in order to get your songs licenced to TV and film. So without further ado, let’s get into it. I think it’s useful to be able to reference songs that have already been placed that have currently been placed and to see the style of the song, how it’s been produced has been written the themes. There are so many different genres that fit into the sync market and I guess it’s about finding songs that you feel close to that you feel are similar to yours and then creating something unique with those ideas in mind from the reference songs. This is a website called tunefind.com. It’s one of my favourite websites. It has a full list of songs that have been placed in TV shows and movies. There are also the website for songs placed in ads which we can talk about in another video so literally what you would do is pick a favourite movie let’s just say for arguments sake Grey’s Anatomy You’ve got the show there you click on the show and usually I go for the most recent season because that’s the most current music and you know it’s literally a matter of browsing through the songs, finding something that you relate to and creating something similar just from now for demonstration purposes. I will show you the song by Jamie N Commons it’s called Not Gonna Break me and it’s here. So how many times has this song been placed one episode here another episode another episode a large number of TV shows and he’s doing really well look how many songs has got licensed because he focuses on the Sync market. So here we are in my DAW. I have the song by Jamie n Commons here and I have my original song. What is it that I was looking for in Jamie’s song and what is it that inspired me to write a song similar to that it could also get licensed. The first thing I noticed or I looked for was ok… what’s the theme of the song and the theme of Jamie’s song is you’re not going to break me. I’m going to overpower you. I’m still going to be successful and strong. So I was like ok this is a powerful theme so I decided to quite simply called my theme Strong and I wrote the entire lyrics around that theme what else did I look for the production style, the energy… It’s hard hitting, there’s heavy percussion and it’s a driving song. So we’ll have a listen to Jamie’s song and then we’ll have a listen to mine. You’ll be able to see the similarities yet the fact that they completely songs. So here is Jamie’s song first. This is my version. So you can see there are similarities in terms of theme and drive and it’s percussive but you know it’s a completely different song and this song got licensed to Crucial Music so it just goes to show that referencing does work. Here is another example. This is one of my clients Lindsay and for a certain part of the song she chose the Greatest Showman song From Now On as a reference so I Incorporated the ideas into her song. She wanted it driven. She liked the percussion and she like the openness of it. Let’s have a listen. Ok, and this is the song that produce for Lindsay. It’s similar, but it’s definitely not the same S o there you have it in my opinion referencing is definitely not copying it’s really useful and it really helps give you some focus and direction because at the end of the day we all wanna make money from our music and we don’t need to reinvent the wheel, we just see what others are doing, get the ideas and create something original and unique. So that’s it guys Hope you enjoyed the video and it was helpful. If you have any questions, leave them in the comments below and if you’d like to know how I can help you with your songs visit my website www.syncsongwriting.com
    and most importantly if you did enjoy this video, please hit the subscribe button. I have tutorials coming out every week and I’ll see you on the next one.

  • Songwriting Tips: 6 Secrets to Making a Living Songwriting

    Songwriting Tips: 6 Secrets to Making a Living Songwriting

    Are you struggling with figuring out how you can make money with your songs?

    Maybe you don’t know if your songs are good enough?

    Are you tired of expensive studio costs every time you want to get your song made?

    Maybe you have great song but don’t know what to do with them or how to make money from them?

    Checkout this FREE Video training that shows my exact 6 Step System to Making A Living Songwriting.

    Are you a talented songwriter working a day job, trying to escape the nine to five so that you can start making a living songwriting, doing what you love. Maybe you’re not sure if your songs are good enough. Perhaps you’re tired of expensive studio costs when you don’t even know if the song is going to turn out good or not. Maybe you have great songs, but you just don’t know what to do with them or how to make money from them.

    Hi, I’m Randy Kalsi, and I was in the same position that you were in three years ago. So I know exactly how you feel right now. And today, I’m a full-time songwriter making a living doing what I love, from the comfort of my own home studio. I want that for you as well. So in today’s free training, I’m going to share with you my six secrets to making a living songwriting. This is the exact same blueprint that I use to become a full-time songwriter. So let’s get straight into it.

    Research. How to make sure that every song you write can make you money. So why bother researching if you already know how to write songs? Reason number one. You can find out which songs are currently being licensed to TV shows, movies, and artists for a lot of money.

    Reason number two. You can confirm that there is a demand for the types of songs in your specific genre.

    Reason number three. By researching successful songs that are already crushing it, you’re eliminating any and all guesswork. There are already successful songs out there. You know what the industry wants. So you just need to make similar sounding yet original songs. Pro tip. My favorite website for researching songs that have recently been licensed is tunefind.com.

    Secret number two. Songwriting. Why referencing is not copying and how you can create songs that sell and still be original. So why reference other songs? Reason number one. A song can be written in many ways. There is, however, a formula for writing songs that sell. Until you have memorized the formula that works, just borrow it from someone else who knows.

    Reason number two. There is no need to try and reinvent the wheel. There is already an ocean of successful songwriters and songs in every genre. All you need to do is follow their process and know how to take on their ideas without copying them.

    Reason number three. The reference song you are following can be used for when it comes to producing the song too. It helps guide whoever’s producing the song as to how your song should sound, removing any risk that you will end up with a song that you either hate or can’t make money from.

    Secret number three. Production. Why demos aren’t accepted anymore and how to make sure your songs are high quality. So why are demos no longer accepted? Reason number one. Nobody is investing in songwriters or artists anymore. Not even major labels. Even though you can still get a major label deal, they will only join up with you if you already have a large following and they just act as a worldwide distribution channel. Even then, the deals are not in favor of the artist or the songwriter.

    Reason number two. In sync licensing, or song licensing, songs need to be ready and all legal paperwork in place within 24 hours. They work with extremely short turnaround times. And if you don’t have everything in place, you can lose the opportunity for a sync placement. Again, for this reason, they do not accept songs that are not finished.

    Pro tip number one. Songs need to be fully mixed and mastered in order for you to have a chance at earning money from them. It doesn’t matter whether it’s a simple acoustic song or a full-blown production. If you can’t afford a full production, start by creating acoustic versions. And as long as they are high quality, you have a chance of making money from them.

    Pro tip number two. Use your reference song every time you have your own song produced. This way, you can guarantee the results and that by the time the song is ready, it matches similar songs in the industry that have already been licensed for lots of money.

    Secret number four. Recording. How to save yourself a lot of money by doing it yourself. I’ve heard so many myths and incorrect information about home recording. Here are some truths. Truth number one. You do not need expensive recording equipment to record professional vocals at home. What you do need are the right techniques and process.

    Truth number two. You do not need a specially treated room. You can record professional vocals at home in your bedroom. Again, there are some best practices to make sure that your results are high quality and professional.

    Truth number three. You can buy all the gear you need for under $350. This is the price of one session in a pro recording studio, an expense you will never have to pay for again.

    Truth number four. In fact, not only will you never have to pay for studio time again, you will be in a position to charge other professionals, like producers, and earn a full-time income as a session vocalist and songwriter.

    Secret number five. Pitching. Licensing your songs to TV and film. First of all, for those of you who don’t know, let me explain what sync licensing is. Sync licensing is an industry term used for when a TV show, movie, or ad, even a YouTube video, obtains a license to use a song to be played in their video. It is short for synchronization license. So why pursue sync licensing? Reason number one. Sync licensing is one of the only real opportunities now to make a living songwriting as an independent songwriter. It is a long-term strategy in the sense that it’s not a daily income stream, but the payouts are usually big so it compensates for that. You can get anywhere from $2,000 a song all the way up to $100,000 for something like a McDonald’s ad. Not only that, you also make money in the back end with royalties being the owner of the song.

    Reason number two. It doesn’t matter if you’re famous, or how many YouTube views you have, or how much of a following you have. All they care about is whether your song fits their show and the story they are trying to tell.

    Reason number three. Here’s a typical example of how the sync industry is really helping us independent songwriters. A show has 20 songs to license per episode, per season. Not only is that a lot of songs, which is great for our songwriters, they also have a specific budget to pay for all of these songs. For that reason, they would much rather pay an independent songwriter $10,000 to license a song than $100,000 or $200,000 to a major label artist. And again, this is another great reason why you should be researching and referencing successful songs.

    Pro tip. Once you know you have high quality songs ready, search music licensing agencies on Google. Visit their sites and check if they work with the songs in your genre. Don’t waste your time contacting them if they don’t. The ones that do usually have an online submission process on their actual website. Following their strict submission guidelines, start sending out your songs to as many as you can find. Now, the trick here is to be patient and persistent. If your song is high quality mixed and mastered and all your legal paperwork is in order, it’s only a matter of time before your song is licensed.

    Secret number six. Monetizing. How to find paying producers who are begging to pay you for your skills. Here are some reasons why monetizing your skills is a great way to keep you in the game. Reason number one. As you may well know, having songs produced can be expensive. Taking work as a session songwriter and vocalist can offset these costs. You can even make a deal with your producer to do some free session work for him in exchange for free production. What would be even better if you can’t produce the songs yourself is to find a producer who is willing to team up with you and share the licensing fees and royalties.

    Reason number two. You can earn a considerable amount of money, if not a full-time income, just from freelancing. Recording your vocals on someone’s track can earn you at least $300 per song, and a lot more as a songwriter, not to include a percentage of the royalties for the song, depending on the deal.

    Reason number three. There is an ocean of producers out there looking to hire professional songwriters and vocalists who can provide them with a high quality product. Songwriting is an amazing sought after talent, and combined with being able to sing and record yourself is a great way to make a living songwriting.

    Here’s a free organic marketing tip. Turn your personal Facebook profile page into more of a business page showcasing your talents, along with some samples of your work. Join some Facebook groups where producers are hanging out. Get involved in conversations. Help people out. And when the time comes, offer your services to them.

    So those are the six secrets to making a living songwriting, the exact system that I’ve used to become a full-time songwriter and the same system that has helped my clients get results, too. I hope you enjoyed the training. Keep a look out for more free training videos from me. And if you want to access more free training right now, just check out my site, syncsongwriting.com. Thanks for watching. Have an awesome day.